________ refers to the strategy of getting visitors to a Web site to forward information on the site to their friends in order to make still more consumers aware of a product.
A) Foot-in-door marketing
B) Guerrilla marketing
C) Viral marketing
D) Demand-based marketing

Question

Quizplus · Accepted Answer

Viral marketing refers to the strategy of getting visitors to a Web site to forward information on the site to their friends in order to make still more consumers aware of a product. This can lead to exponential growth in the number of people who become aware of and interested in the product.

________ Refers to the Strategy of Getting Visitors to a Web