Some critics of marketing have said that consumers are manipulated into buying products they really don't need and wouldn't even consider buying without the false wants created by the marketing system. A strong counterargument to this criticism is that wants are basic biologically-based motives that cannot be created by marketers.

Question

Quizplus · Accepted Answer

Wants are not biologically-based motives; they are shaped by culture, society, and individual personality, and marketers can influence them by creating perceived needs and desires.

Some Critics of Marketing Have Said That Consumers Are Manipulated