Which of the following social science fields would most likely be associated with micro consumer behavior?
A) experimental psychology
B) social psychology
C) demographics
D) cultural anthropology

Question

Quizplus · Accepted Answer

Micro consumer behavior is the study of individual consumer decision-making processes and actions, which falls under the purview of experimental psychology. Social psychology examines how individuals interact with others and how that affects behavior, demographics focuses on population statistics and characteristics, and cultural anthropology examines cultural norms and practices.

Which of the Following Social Science Fields Would Most Likely