Buy Nothing Day and TV Turnoff Week, events designed to discourage rampant commercialism, are examples of ________.
A) synchronous interactions
B) economics of information
C) green marketing
D) culture jamming

Question

Quizplus · Accepted Answer

Buy Nothing Day and TV Turnoff Week are examples of culture jamming, which is a form of activism that seeks to challenge mainstream consumer culture and its values. Culture jammers use varied tactics, such as subvertising, ad-busting, and alternative graphics, to critique and transform the dominant discourses of advertising, branding, and consumption. These efforts aim to create alternative meanings and practices that foster ethical and sustainable lifestyles.

Buy Nothing Day and TV Turnoff Week, Events Designed to Discourage