According to the basic marketing concept, a firm exists to ________.
A) influence culture
B) dominate market share
C) nurture relationships
D) satisfy needs

Question

Quizplus · Accepted Answer

The basic marketing concept asserts that a firm exists primarily to satisfy the needs and wants of its target market. By focusing on meeting customer needs, a firm is more likely to build strong relationships and achieve long-term success. While influencing culture and dominating market share may be desirable outcomes for a business, they are not the primary purpose of marketing. Nurture relationships can be seen as a means of achieving customer satisfaction and loyalty, but not the ultimate goal of marketing itself.

According to the Basic Marketing Concept, a Firm Exists to ________