Which of the following is NOT recognized as a comparative scaling technique?
A)rank order scaling
B)paired comparison scaling
C)constant sum scaling
D)semantic differential scaling
E)All of the above are comparative scaling techniques.

Question

Quizplus · Accepted Answer

Semantic differential scaling is not a comparative scaling technique; it is a type of differential scaling that measures people's reactions to stimulus words or concepts using a scale that is anchored by antonym pairs. Comparative scaling techniques involve direct comparison between objects or stimuli, such as rank order, paired comparison, and constant sum scaling.

Which of the Following Is NOT Recognized as a Comparative