A scale whose numbers serve only as labels or tags for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects is called an ordinal scale.
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Q3: Only a limited number of statistics,all of
Q5: When we measure the perceptions,attitudes,and preferences of
Q6: Preference rankings,market position,and social class are examples
Q7: In marketing research,ordinal scales are used to
Q8: A scale that has description also has
Q9: Nominal scales are used for classification and
Q13: The assignment of numbers or other symbols
Q14: Nominal scales are recognized as the most
Q15: Mutually exclusive means that there is no
Q16: A ranking scale in which numbers are
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