Essentials of Marketing Research
Quiz 5: Survey and Observation
A prepaid incentive is sent to only those respondents who complete the survey.
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Promised incentives are incentives that are included with the survey or questionnaire.
The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called observation.
Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.
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