Which of the following statements is an advantage of online focus groups?
A)The researcher can reach segments that are usually hard to survey.
B)Researchers can re-contact group participants at a later date.
C)The cost of the online focus group is much more.
D)Only people that have and know how to use a computer can participate.
E)A and B

Question

Quizplus · Accepted Answer

Online focus groups allow researchers to reach segments that are usually hard to survey, such as people who live in geographically dispersed locations or those with mobility issues. Additionally, researchers can re-contact group participants at a later date to follow up on the discussion. While there may be some cost associated with setting up an online platform, it is typically less expensive than traditional in-person focus groups. However, it is true that only people with access to a computer and basic computer skills can participate.

Which of the Following Statements Is an Advantage of Online