Essentials of Marketing Research
Quiz 10: Data Collection and Preparation
Considering the known characteristics of the data is a stage in selecting a data analysis strategy.
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Pairwise deletion may be appropriate when the sample size is large.
Unlike traditional data collection, in social media respondents do not merely respond to questions or stimuli.Rather, they generate the data and edit it by their communal participation.
The data preparation process for social media is exactly similar to that for data collected by traditional means.
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