Which type of pricing attempts to hasten market development and offers the pioneer the opportunity to utilize the experience curve to gain market share and dominate the industry?
A)demand pricing
B)competitive pricing
C)skim pricing
D)penetration pricing
E)loss-leader pricing

Question

Quizplus · Accepted Answer

Penetration pricing is a pricing strategy that aims to quickly gain a large share of the market by setting a low price for a new product. This pricing technique allows the pioneer to use the experience curve to gain market share and dominate the industry. As a result, this approach can hasten market development.

Which Type of Pricing Attempts to Hasten Market Development and Offers