Which scale is a good substitute for a semantic differential scale as it is easier to construct because the researcher does not need to think of bipolar adjectives for each attribute?
A)life-style inventory
B)Stapel scale
C)minus/plus scale
D)balanced pole scale
E)positive/negative scale

Question

Quizplus · Accepted Answer

The Stapel scale is a good substitute for a semantic differential scale because it simplifies the process by using single adjectives or phrases instead of pairs of bipolar adjectives, making it easier for researchers to construct.

Which Scale Is a Good Substitute for a Semantic Differential