Which two factors justify the high cost of in-home personal interviewing?
A)need for personal contact and in-home environment is important
B)speed of interviewing and in-home environment is important
C)in-home environment is important and there is a need to interview family members
D)there is a need to view an ad
E)none of the above; nothing justifies the extremely high cost of interviews conducted in the home

Question

Quizplus · Accepted Answer

The need for personal contact and in-home environment is important because it allows for a more relaxed and comfortable atmosphere where the respondent may feel more at ease and therefore be more open and honest in their responses. This personal connection also helps to build rapport with the respondent, which can lead to better quality data.

Answer: C 
 In some cases, there may be a need to interview family members or multiple individuals within a household, and conducting interviews in-home allows for this to occur. This is especially true in studies where family dynamics or interactions are of interest. The in-home environment also provides a more natural setting for observing family interactions and behaviors.

Which Two Factors Justify the High Cost of In-Home Personal