The American Community Survey may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.

Question

Quizplus · Accepted Answer

The American Community Survey (ACS) is a large-scale survey conducted by the US Census Bureau that collects information about the US population and housing. The ACS has been made available annually since 2005 and provides rich demographic, social, economic, and housing data at a local level, making it a valuable tool for marketing research. Its availability and level of detail represent a significant change in the accessibility of secondary data for marketing research purposes.

The American Community Survey May Represent the Most Significant Change