The marketing research proposal serves one main function: it states the problem.
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Q78: Marketing opportunities create problems for managers because
Q79: Though very important,properly defining the problem is
Q80: Research objectives are totally dependent on the
Q81: Hypotheses are used to generate theory and
Q82: Whenever there is an information gap that
Q84: A demographic forecast that the number of
Q85: Researchers may gain additional information necessary to
Q86: Essentially,possible decision alternatives include any marketing action
Q87: An operational definition is necessary for a
Q88: When managers have already defined the problem
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