
Because knowledge is worthy just for the sake of knowledge,it's okay for managers to conduct marketing research just "to know something."
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Q59: The quantity and quality of evidence a
Q60: Conducting marketing research periodically allows management a
Q61: According to your authors' definition problems are
Q62: The research report is very important,because it
Q63: Secondary data,as is implied by its name,should
Q65: Sales calls below target are an example
Q66: A research objective should specify from whom
Q67: Causal research designs are called experiments.
Q68: Questionnaires are used for studies in which
Q69: Errors that occur during data collection may
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