As a strategic asset, ________ is of the lowest importance to a firm.
A) customer service
B) R&D, design
C) manufacturing of parts
D) marketing and branding

Question

Quizplus · Accepted Answer

Manufacturing of parts is often considered of lower strategic importance compared to customer service, R&D/design, and marketing/branding because it can be more easily outsourced or standardized across industries, whereas the other areas are more directly linked to a firm's competitive advantage and customer perception.

As a Strategic Asset, ________ Is of the Lowest Importance