Which of the following activities is applicable to the final stage of exporting?
A)The firm engages appropriate bankers and international trade attorneys.
B)The firm screens the most attractive export markets.
C)The firm modifies advertising and public relations to suit individual markets.
D)The firm acquires product development and foreign language skills.

Question

Quizplus · Accepted Answer

Modifying advertising and public relations to suit individual markets is applicable to the final stage of exporting, where the firm is preparing to enter and operate in the chosen export market. This involves customizing marketing and communication strategies to meet local needs and preferences. The other options are applicable to earlier stages of the exporting process. Acquiring product development and foreign language skills may be necessary in the initial stages of preparing for export, while engaging bankers and trade attorneys and screening potential markets are part of the market selection and entry phase.

Which of the Following Activities Is Applicable to the Final