A company's strong linkages with its customers increase switching costs.

Name: A company's strong linkages with its customers increase switching costs.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

When a company has strong linkages with its customers, it creates a relationship and loyalty between the two. This loyalty can increase switching costs for customers as they may be reluctant to switch to a competitor due to their strong connection with the company.

A Company's Strong Linkages with Its Customers Increase Switching Costs