If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
A) enable individual customization of the product by consumers.
B) implement a strategy of commoditization.
C) adopt a strategy of cost competition.
D) develop a scope strategy to compete within a narrower market segment.

Question

Quizplus · Accepted Answer

Enabling individual customization of the product by consumers takes advantage of the unique capabilities of the Web to deliver personalized experiences to customers. This can help differentiate the product from competitors and give the customer a sense of ownership or involvement in the product, leading to increased loyalty and satisfaction. Implementing a commoditization strategy or competing on cost alone may be difficult to sustain in the long term, as competitors can easily replicate these tactics. Developing a scope strategy to compete within a narrower market segment may be effective, but it does not necessarily take advantage of the unique features of the Web.

If You Wished to Leverage the Ubiquitous Nature of the Web