A value proposition defines how a company's product or service will generate revenue for the firm.

Question

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A value proposition defines the benefits that a product or service offers to customers and how it solves their problem or meets their needs. It is not directly related to generating revenue for the firm, although it can indirectly lead to increased revenue if customers are willing to pay for the value they perceive in the product or service.

A Value Proposition Defines How a Company's Product or Service