The existence of many competitors in any one market segment may indicate:
A) an untapped market niche.
B) the market is saturated.
C) no one firm has differentiated itself within that market.
D) a market that has already been tried without success.

Question

Quizplus · Accepted Answer

A high number of competitors in a market segment typically suggests that the market is saturated, meaning there are many businesses vying for the same customers, which can limit growth opportunities.

The Existence of Many Competitors in Any One Market Segment