As a source characteristic, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes.

Question

Quizplus · Accepted Answer

Expertise can lend credibility to an advertisement, especially when trying to persuade the audience to change their views on a particular subject. The audience is more likely to trust and be influenced by someone who is an expert in the field.

As a Source Characteristic, Expertise Can Be Valuable in Persuasive