Of the following executional frameworks, which is least likely to be used in business-to-business ads?
A)Authoritative
B)Informative
C)Fantasy
D)Testimonials

Question

Quizplus · Accepted Answer

Fantasy executional framework is least likely to be used in business-to-business ads as B2B advertisements are focused on conveying information and facts about the products or services to the target audience. Fantasy executional framework, on the other hand, involves creating a make-believe world to convey a message, which may not be suitable for B2B ads. The other three executional frameworks (Authoritative, Informative, Testimonials) are commonly used in B2B ads to establish credibility, provide product information, and offer customer feedback, respectively.

Of the Following Executional Frameworks, Which Is Least Likely to Be