The testimonial execution is effective, especially with services, because it simulates:
A)a fantasy.
B)negative likeability.
C)a word-of-mouth recommendation.
D)visual Esperanto.

Question

Quizplus · Accepted Answer

Testimonials are effective because they simulate a word-of-mouth recommendation, which is known to be a powerful marketing tool. When a satisfied customer gives a testimonial, it can give potential customers a sense of trust and credibility for the service being offered. This is because people tend to trust the opinions of those they know or those they can relate to, and testimonials can provide this sense of familiarity and trust. Therefore, choice C is the best answer.

The Testimonial Execution Is Effective, Especially with Services, Because It