
When featuring music in advertisements, the most common method is to use a song that has already been written or a jingle that already exists.
Correct Answer:
Verified
Q167: A rational appeal is closely tied to
Q168: Rational appeals are designed to capture a
Q169: Print media and television offer the best
Q170: When determining the level of sex appeal
Q171: Sex appeals and nudity tend to increase
Q173: While a musical appeal can be effective
Q174: Sexually-oriented ads attract attention and brand recall
Q175: Rational appeals are superior to other appeals
Q176: The primary benefit of using a well-known
Q177: Rational appeals are most effective when consumers
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