The three categories of message strategies coincide with the three components of attitudes.
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Q51: A hyperbole form of cognitive message strategy
Q52: The mcgarrybowen advertising agency bases its work
Q53: The advertising appeal is the primary tactic
Q54: Cognitive message strategies include generic messages, preemptive
Q55: Generic message strategies can be used to
Q57: Generic message strategies are not used in
Q58: When using the hierarchy of effects model
Q59: In the hierarchy of effects model, conative
Q60: If an advertisement highlights the benefits of
Q61: Affective message strategies utilize the attitude formation
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