In a creative brief, the message theme is:
A)a form of leverage point.
B)the media choices a company makes.
C)the key idea(s)an advertisement conveys.
D)the type of appeal that is used in an advertisement.

Question

Quizplus · Accepted Answer

The message theme in a creative brief refers to the key idea(s) that the advertisement aims to convey. It is the central message that the advertiser wants the audience to take away from the advertisement.

In a Creative Brief, the Message Theme Is