Which individual is in charge of maintaining project history, creating schedules, managing resources, setting up team meetings, prioritizing projects, training new employees about agency processes, setting up new clients, routing proofs, proofreading material, and whatever else needs to be done to ensure deadlines are met?
A)Account executive
B)Creative
C)Traffic manager
D)Account planner

Question

Quizplus · Accepted Answer

The traffic manager is responsible for overseeing the workflow of a project to ensure that all tasks are completed on time and deadlines are met. This includes maintaining project history, setting up schedules, managing resources, organizing team meetings, prioritizing projects, training new employees, setting up new clients, routing proofs, proofreading material, and anything else needed to ensure deadlines are met. The account executive is more focused on client communication and managing client relationships, while the creative team is responsible for the actual design and execution of projects. The account planner is in charge of conducting market research and developing strategies for advertising campaigns.

Which Individual Is in Charge of Maintaining Project History, Creating