Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?
A)A sales-response curve
B)A marginal analysis
C)Decay effects
D)Carryover effects

Question

Quizplus · Accepted Answer

Carryover effects refer to the impact of advertising on consumer behavior over time, meaning that consumers may recall an ad from the past and make a purchase because they have seen the ad several times.

Which Concept Explains That Consumers May Recall an Ad from the Past