Which type of schedule in allocating a marketing communications budget would match a company such as Hershey's that advertises all year, but adds additional advertising during holidays, such as Easter?
A)Flighting
B)Continuous
C)Payout
D)Pulsating

Question

Quizplus · Accepted Answer

Pulsating schedules involve advertising efforts that are increased periodically, with higher spending during certain seasons or events. This matches Hershey's strategy of advertising all year round but increasing their efforts during holidays such as Easter.

Which Type of Schedule in Allocating a Marketing Communications Budget