Which type of schedule in allocating a marketing communications budget would best match a company such as General Electric that sells kitchen appliances?
A)Flighting
B)Continuous
C)Payout
D)Pulsating

Question

Quizplus · Accepted Answer

Continuous scheduling is best for products that have steady demand throughout the year, such as kitchen appliances. This approach ensures consistent communication with the target audience, which is important for products like those sold by General Electric.

Which Type of Schedule in Allocating a Marketing Communications Budget