Which method of developing marketing communications budget is often used in highly competitive markets where rivalries between competitors are intense?
A)Percentage of sales
B)Meet the competition
C)What we can afford
D)Objective and task

Question

Quizplus · Accepted Answer

Meet the competition method is commonly used in highly competitive markets where companies try to match their rivals' advertising expenses so that they can maintain their market share and stay competitive. This method focuses on keeping a close eye on the competition and allocating a budget that is competitive with them.

Which Method of Developing Marketing Communications Budget Is Often Used