When a food producer that distinguishes between individually-owned grocery stores and major retailers such as Target, the segmentation approach being used is:
A)industry.
B)business size.
C)geographic location.
D)usage.

Question

Quizplus · Accepted Answer

The segmentation approach being used is business size as it distinguishes between different types of retailers based on their size and ownership structure. The distinction between individually-owned grocery stores and major retailers such as Target is based on the fact that these two types of businesses differ significantly in terms of their size and organizational structure. This type of segmentation approach can be useful for food producers who need to tailor their marketing strategies and product offerings to different types of retailers based on their size and business model.

When a Food Producer That Distinguishes Between Individually-Owned Grocery Stores