In terms of market segmentation, the usage segmentation approach offers each of the following advantages except:
A)a meaningful classification scheme based on actual behavior of customers.
B)ability to reduce a large volume of customer data to a few, concise clusters.
C)ability to measure the growth of each cluster and the migration of customers from one cluster to another.
D)ability to compare a firm's customers with customers from competing firms.

Question

Quizplus · Accepted Answer

Usage segmentation approach does not provide the ability to compare a firm's customers with customers from competing firms, as it only focuses on dividing customers based on their behaviors and usage patterns.

In Terms of Market Segmentation, the Usage Segmentation Approach Offers