Market segments should be internally:
A)heterogeneous.
B)qualitative.
C)unique.
D)homogeneous.

Question

Quizplus · Accepted Answer

Market segments should be homogeneous internally, meaning that individuals within the segment should have similar needs, preferences, behaviors, and demographic characteristics. This allows marketers to develop specific marketing strategies and communication tactics that appeal to the entire segment. Heterogeneous segments are made up of individuals with diverse needs and characteristics, making it difficult to target them effectively. Qualitative and uniqueness are not relevant factors for determining market segments.

Market Segments Should Be Internally