A new task purchase situation exists when a new, potential vendor offers a company what is perceived to be a better buy than the company is getting now from its current vendor.

Question

Quizplus · Accepted Answer

A new task purchase situation refers to a scenario where a company is making a purchase decision about a product or service for the very first time, not necessarily because a new vendor offers a better buy than the current one.

A New Task Purchase Situation Exists When a New, Potential