Which model of evaluation of alternatives suggests that consumers buy brands they like best or connect with emotionally?
A)Cognitive mapping
B)Multiattribute
C)Affect referral
D)Evoked-set

Question

Quizplus · Accepted Answer

The affect referral model suggests that consumers may use their emotions and feelings towards a brand to make their final purchasing decision. This can be due to past experiences, personal preferences, or the brand's image and personality. The other models listed focus on more rational and cognitive factors that consumers consider when evaluating alternatives.

Which Model of Evaluation of Alternatives Suggests That Consumers Buy