The inert set is the set of brands:
A)that are part of a person's memory, but not considered because they elicit negative feelings.
B)the consumer has awareness of, but has neither negative or positive feelings toward.
C)that a person would consider as feasible solutions to meet a need.
D)that are viewed by a consumer as being approximately equal in terms of quality.

Question

Quizplus · Accepted Answer

The inert set refers to the set of brands that a consumer has awareness of but has neither positive nor negative feelings toward. Option A refers to the negative set, Option C refers to the consideration set, and Option D refers to the parity set.

The Inert Set Is the Set of Brands