During the initial search for purchasing alternative products or services, a consumer considers all of the brands that he or she has used in the past.

Name: During the initial search for purchasing alternative products or services, a consumer considers all of the brands that he or she has used in the past.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the initial search, a consumer considers the "evoked set," which includes not only brands they have used in the past but also those they are aware of and view as potential purchasing options.

During the Initial Search for Purchasing Alternative Products or Services