When expanding internationally, an adaptation strategy means using the same brand name and products across all countries.

Question

Quizplus · Accepted Answer

An adaptation strategy involves making modifications or adaptations to the brand name, products, or marketing approach to suit the cultural, societal, and regulatory differences of the target country or region. This approach recognizes the varying needs and preferences of customers globally and tailors the brand's offerings accordingly. Therefore, an adaptation strategy does not involve using the same brand name and products across all countries.

When Expanding Internationally, an Adaptation Strategy Means Using the Same