Nike creating a line of clothing to go along with their main products (shoes)is an example of a:
A)flanker brand.
B)brand extension.
C)cooperative brand.
D)complementary brand.

Question

Quizplus · Accepted Answer

Nike creating a line of clothing to go along with their main products (shoes) is an example of a brand extension, where a company introduces a new product category under an already established brand name. In this case, Nike is leveraging their brand equity and recognition to enter the clothing market.

Nike Creating a Line of Clothing to Go Along with Their