Quality logos and brand names should pass each of the following tests, except:
A)be similar to others in the industry.
B)be familiar.
C)elicit a consensual meaning among those in the firm's target market.
D)evoke positive feelings.

Question

Quizplus · Accepted Answer

Quality logos and brand names should not be similar to others in the industry, as this can cause confusion and diminish the unique identity of the brand. The other options (B, C, D) are all important qualities for a logo or brand name to have.

Quality Logos and Brand Names Should Pass Each of the Following