Each of the following items is a tangible component of a brand image except:
A)goods and services sold.
B)retail outlets where the product is sold.
C)advertising, promotions, and other forms of communication.
D)competing businesses.

Question

Quizplus · Accepted Answer

Competing businesses are not a tangible component of a brand image, as they are external factors that may influence the brand but are not directly related to its tangible components such as goods, services, retail outlets, and communication strategies.

Each of the Following Items Is a Tangible Component of a Brand