International IMC programs should be assessed in several ways, including domestic results, results in other countries, and:
A)as a percentage of sales.
B)as an overall company.
C)with message evaluation measures.
D)through online metrics.

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The Answer of International IMC programs should be assessed in several ways, including domestic results, results in other countries, and:
A)as a percentage of sales.
B)as an overall company.
C)with message evaluation measures.
D)through online metrics.

International IMC Programs Should Be Assessed in Several Ways, Including