Which statement below concerning purchase simulation tests is false?
A) They are performed in laboratory settings.
B) They measure opinions and attitudes.
C) They are a form of pre and posttest.
D) They are designed to resemble a shopping experience.
Correct Answer:
Verified
Q149: Scanner data makes it possible for companies
Q150: Test markets are not quite as accurate
Q151: It is difficult, if not impossible, to
Q152: Measuring changes in sales that follow a
Q153: The impact of advertising is difficult to
Q155: Test markets are a behavioral response method
Q156: For coupons, contests, sweepstakes, and other types
Q157: A purchase simulation test takes place in
Q158: Retail scanner data can be used to
Q159: By using different toll free telephone numbers
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