Test markets are used for each of the following except:
A)study promotions and premiums.
B)test emotional reactions to marketing campaigns.
C)set prices.
D)study new product acceptance.

Question

Quizplus · Accepted Answer

Test markets are primarily used to study promotions and premiums, set prices, and gauge new product acceptance, rather than to test emotional reactions to marketing campaigns. Emotional reactions are typically assessed through market research methods like surveys and focus groups rather than through test markets.

Test Markets Are Used for Each of the Following Except