The proportion of ad impressions resulting from the user engaging with an advertisement, either by clicking on it or running the mouse over it, is the:
A) length of engagement.
B) click-through rate.
C) dwell time.
D) dwell rate.
Correct Answer:
Verified
Q103: Which is not a social media metric?
A)Level
Q104: In terms of online metrics, dwell rate
Q105: Which online metric evaluation method allows companies
Q106: Chris wants to measure how long individuals
Q107: In evaluating online advertising, dwell time measures
Q109: Which accounts for the number of times
Q110: Which refers to whether buzz was positive
Q111: To measure Cole's level of interest in
Q112: Exit page metrics are critical because they:
A)count
Q113: The measure of time users spend engaged
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