Position advertising copytesting (PACT)was designed originally to assist in the evaluation of digital ads.

Question

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Position Advertising Copy Testing (PACT) was originally designed to assist in the evaluation of advertising effectiveness across various media, not specifically for digital ads. It provides principles for improving the research used in preparing and testing ads, applicable to a range of media beyond just digital.

Position Advertising Copytesting (PACT)was Designed Originally to Assist in the Evaluation