When planning a sponsorship or event marketing program, after the marketing group decides on the objective, the next step would be to:
A)plan a method of tracking the results.
B)advertise the event.
C)promote the event to the firm's customers and employees.
D)match the event with the firm's customers, vendors, and employees.

Question

Quizplus · Accepted Answer

After determining the objective, the next step is to match the event with the firm's customers, vendors, and employees. This helps to ensure that the event is relevant and targeted to the right audience, and can increase the chances of success. Planning a method of tracking results and promoting the event can come after the audience has been identified. Advertising the event is also important, but it should come after the target audience has been established.

When Planning a Sponsorship or Event Marketing Program, After the Marketing